Chief Executive

December, 1997, pgs 74-79

Apostles of Change

The Nine Imperatives:

1. Forge an irresistible, shared global vision.

2. Impart values, and exemplify them.

3. Inspire change.

4. Foster learning.

5. Help people grow.

6. Communicate the global plan and reinforcing values.

7. Step up focus on customers worldwide.

8. Be accessible.

9. Acquire multicultural insights.